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“I’m the Reason Superhero Comics are Struggling” Black Panther: World of Wakanda Canceled

“I’m the Reason Superhero Comics are Struggling” Black Panther: World of Wakanda Canceled

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10 Comments


  1. shapeshiftingrobot

    August 6, 2017 at 8:15 pm

    I disagree with this. I don’t think trade waiters are really the issue. The BP:WoW #1’s low sales were an indicator of lack of interest in general. I think if a book can do _okay_ issue-to-issue, it can make it to at least 2 trade volumes.

    But that’s not what happened. It saw poor sales _in relation to_ similar books. There was nothing indicating to Marvel that everyone not buying the book was trade waiting or that the book was being well received and gaining buzz.

    I applaud Marvel for even trying to do World of Wakanda, I do. But I totally understand the decision to kill it and not keep making issues on the unfounded hope that there’s 100,000+ readers silently waiting for the trade.

    Reply

  2. TheLAriver

    August 6, 2017 at 8:15 pm

    > This series was tailor-made for newer, more casual fans of comics who are looking for an entry point into the medium.

    Huh? A world-building secondary book focused on socio-political issues featuring a bunch of new characters is the exact opposite of that.

    Also, it was just a pretty boring book. It wanted to be character-focused, but the character work was not strong enough to carry it. Aneka and Ayo are simplistic and their motivations are very old tropes.

    Reply

  3. boostermax

    August 6, 2017 at 8:15 pm

    This article fails at one important aspect: market saturation. There are hundreds of books on the shelves every week, can you blame Marvel for canceling a book that is not garnering any interest?

    Good on them for trying something new. Just because it didn’t work doesn’t mean it’s “short-sighted” to cancel it as the author puts it.

    Reply

  4. BurgerVsTaco

    August 6, 2017 at 8:15 pm

    I honestly did not know this book existed.

    Reply

  5. Reed_Solomon

    August 6, 2017 at 8:15 pm

    yeah thats totally the reason /s

    Reply

  6. irishtopkek

    August 6, 2017 at 8:15 pm

    I love how the author is simultaneously apologetic and dismissive.

    > While I’m not going to go into the specifics of it (because really, who cares?)

    LMAO.

    Reply

  7. drekmonger

    August 6, 2017 at 8:15 pm

    Superhero comics are dying because they’re slaves to the needs of the franchise. There are no stakes. Everything will eventually reset back to a status quo. The weekly superhero comics exist solely as a test bed for future movie plots, with the stipulation that they must always swing back to a default status for popular characters.

    The Walking Dead was (once upon a time) a breath of fresh air in American comics because the story could actually advance. When a character dies, they stay dead. When time passes, the characters age, and nobody regresses back into Teenaged Tony, then make a heel turn, then eventually end up right back where they started.

    Imagine how many issues you could sell if events were really events. When Jason Todd died in the 80s, when Superman died in the 90s, it made the news. It was on CNN. It sold issues.

    Stuff like that won’t end up on CNN anymore. The ongoing continuity of both major houses is such a tangled fucked up mess of deaths, resurrections, and regressions that it’s impossible to give a shit. “Oh, Superman is dead…again. Didn’t that happen a couple times before?” Just *yawn*.

    Reply

  8. Y2KNW

    August 6, 2017 at 8:15 pm

    >I’ve previously written about my frustration with how Marvel cannot seem to navigate the world of marketing to women,

    Then stop. Women were buying comics aimed at guys (re: everyone) and sales were just fine. This hamfisted and disastrous attempt at trying to market to groups as though those groups have completely different tastes (or tastes that are somehow completely incompatible with the public at large), when members of those groups were already buying comics marketed to everyone, isn’t satisfying anyone.

    Marvel doesn’t need to make books that specifically target 10% of the audience while being utterly incomprehensible to the other 90%, it just needs to write stories about characters people will enjoy and people will buy their comics.

    Reply

  9. matty_nice

    August 6, 2017 at 8:15 pm

    Well the article is actually about Marvel’s failings. As long as a consumer is purchasing the material, it shouldn’t be up to the consumer to decide the best way to purchase a product. Imagine a musician announcing they would no longer produce music because people were only buying their album and not their singles.

    BP WoW failed for many reasons. One of which is simply that Marvel overextend the BP comic franchise too quickly and now we have two dead spinoffs. This is simply an indication of Marvel not knowing what the audience wants.

    WoW was always going to be a tough sell, but if the decision is made to every make an ongoing, Marvel has to be willing to stick it out for at least 12 issues.

    Reply

  10. WallyGropius

    August 6, 2017 at 8:15 pm

    bad writing?

    Reply

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